Europcar launches their Latest Deals on the web
Paris, November 12 2003.
The Europcar Latest Deals are based on a new concept : the e-customer is invited to choose his / her own criteria to search for the best deal: rental car – rental dates or rental location.
The user friendly Latest Deals module has been developed in Flash MX Technology by Europcar International’s web agency NURUN. The e-customer can browse either by vehicle category, rental dates or rental location and check the number of cars still available per vehicle category. Furthermore, this can be done without having to load a new page each time the request is modified. The Rich Media Interface is then connected to Europcar central booking engine where the e-Customer completes its online booking in a totally secured environment and the reservation is confirmed to him / her on screen and via e-mail.
With their Latest Deals, Europcar is offering their best price for selected destinations and vehicles categories to the Web Customers. The latest deals are limited online offers, valid for online pre-paid reservations only.
For the moment, France is the pilot country for these new offers. Latest Deals are only available on www.europcar.com and www.europcar.fr . They will then be extended to other European countries including Belgium, Germany, Italy, Portugal, Spain and the UK.
By developing attractive web offers, the objective of Europcar is to increase traffic on Europcar websites as well as boost online prepayment.
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Europcar is represented in 110 countries throughout the world with more than than 2500 rental locations and a fleet of over 200,000 vehicles. For further information and online bookings go to
www.europcar.com !Nurun Inc. (TSX: IFN), a subsidiary of Quebecor Media Inc., is an interactive services and consulting agency. Nurun helps its clients develop their Digital Strategy: from strategic planning and interface design to the implementation of technical platforms and interactive programs in marketing and customer loyalty.
Nurun works with many prestigious companies and organizations: L’Oréal, the DANONE Group, Bombardier, Pfizer, SkyTeam, Thomas Cook, Pleasant Holidays, Rona, Europcar, Dassault Aviation and the Government of Quebec. Nurun is an international network with offices located in major cities across Canada, the United States and Europe. For more information, visit
Contacts:
Frédérique Fagès, Director, Communications
Tel.: + 33 1 58 17 59 07
frederique.fages@fr.nurun.com
Séverine Jarry, Account manager - Nurun inc.
Tel.: + 33 1 58 17 79 14
Caroline Verhague-Soudon, Relationship Marketing Manager - Europcar International
Tel : + 33 1 30 44 91 34
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